The ICT and development industry consists mainly of three different types of firms.

The first type are the very large, high revenue companies who service larger corporations and well-funded Internet based start-ups exclusively. In this category are only a few worldwide participants that dominate.

The second type of firm offers pre-fabricated, all-in-one, proprietary type ICT services to any size company at a very low cost or without any cost. The participants in this category consist of a few dominating companies that mainly all have additional sources of revenue and only offer Web hosting services as a value-added service or additional attraction.

The third type of firm is the smaller, usually very young companies that market to small- and medium-sized businesses in their local area. Currently there are a large number of participants in this category, but no dominating forces. (This is Our target)

                  Market Segmentation

Elistical technologies has identified specific niches for targeting.

• Fashion events and organizations
• Education sector
• Real Estate
• Small businesses in need of ecommerce sites

Because of the experience and relationships developed by the administrator of Elistical technologies, these niches have been identified as the best under a range of criteria:

• Easiest to access:  The owner have long-established, influential contacts within the niches.

Most profitable: all niches gain great value from a quality apps and web sites. The added value of the expertise and experience of our team means a higher price can be charged.

Our business allows us to offer services to small companies especially, no matter their geographical location, and we plan to do so, eventually expanding outside our confine. The above counties are where we will market most heavily and expect to receive the majority of our work. We do expect to receive a small portion from outside larger markets this target area due to ad placement in a national business directory.